Toothbrush Sterilizer Market: Residential Segment Is Expected To Witness A CAGR Of 17.5% From 2021 To 2028
Toothbrush Sterilizer Industry Overview
The global toothbrush sterilizer market size is expected to reach USD 247.7 million by 2028, based on a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 17.4% from 2021 to 2028. Increasing harmful oral infection, growing demand for UV sterilization, coupled with the growing number of COVID-19 cases, increases the demand for toothbrush sterilizers in the residential and commercial segment. Also, the concept of UV sterilization or disinfection in the world is expected to contribute to market growth.
According to the International Ultraviolet Association (IUVA), a mercury UV lamp with a wavelength of 254 nm could destroy 99 percent of SARS-CoV-2, also known as the coronavirus. In this antimicrobial range, UV sterilization equipment uses a very low dose of UV light and takes less time to inactivate a virus. Hence, UV sterilization has been used in toothbrushes to keep harmful diseases away from the mouth and reduce the coronavirus spread.
The nationwide lockdowns have, however, triggered some disruption and restrictions in the world's distribution networks. Since it is impossible to perform services on the ground due to the pandemic, the industry has been forced to work in the virtual world's online platform. As a result, large companies have gone digital, and their services represent the changing developments in the online market.
Toothbrush Sterilizer Market Segmentation
Grand View Research has segmented the global toothbrush sterilizer market on the basis of mounting type, charging mode, application, and region:
Based on the Mounting Type Insights, the market is segmented into Wall Mounted, and Portable.
- The wall-mounted segment dominated the market for toothbrush sterilizers and accounted for the largest revenue share of 66.3% in 2020. The dominance of the wall-mounted products segment can be attributed to the high preference for these products among consumers from both the residential and commercial sectors.
- The wall-mounted toothbrush holder includes a toothbrush holder with automatic timing function, automatic toothpaste holder, and the LCD 360s automatic cleaning time, which stops working after completion. The customer can hang any size toothbrush in one of the 5 or 4 slots in wall-mounted, including electric toothbrushes.
Based on the Charging Mode Insights, the market is segmented into Battery Operated, and Plug In.
- The plug-in charging mode segment dominated the market for toothbrush sterilizers and accounted for the largest revenue share of over 65.0% in 2020. Consumers prefer plug-in as well as battery-operated products for everyday use, particularly those who lead a hectic lifestyle and always travel for business.
- Plugin toothbrush sterilizer is mostly in-home or residential sector. When traveling abroad, plug-in models might not be the best choice, as consumers need a backup power supply for toothbrush sterilizer, thus the demand for battery-operated is attributed mainly to convenience and affordability.
Based on the Application Insights, the market is segmented into Residential, and Commercial.
- The residential segment dominated the market for toothbrush sterilizers and accounted for the largest revenue share of 73.7% in 2020. The segment is expected to witness a CAGR of 17.5% from 2021 to 2028.
- The growing number of residential constructions, rapid urbanization, and an increasing number of nuclear families are acting as major drivers for market growth. Thus, these developments in the residential household category are expected to drive the demand for toothbrush sterilizers in the coming years.
Toothbrush Sterilizer Regional Outlook
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa (MEA)
Key Companies & Market Share Insights
In addition to leading players, the market also comprises several small and medium manufacturers. Safe and hygienic products are gaining traction among higher-income consumers. The growing trend of direct-to-consumer is increasing the competition among players and is also presenting opportunities for new entrants in the market. Several companies are adopting strategies such as mergers and acquisitions as an effective way of maintaining or increasing market share. For instance, in March 2021, American Securities LLC has acquired Conair Corporation. This strategic acquisition will allow the company to continue evolving, focusing on new product development and acceleration of M&A activities while continuing to bring efficiencies to operations. Some of the prominent players in the toothbrush sterilizer market include:
- Koninklijke Philips N.V.
- Dastmalchi
- Conair
- Ningbo Seago Electric Co., Ltd
- Wellness Oral Care
- Tao Clean
- Puretta
- Wonderchef
- UVNIA
- Pursonic
Order a free sample PDF of the Toothbrush Sterilizer Market Intelligence Study, published by Grand View Research.
About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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Grand View Research, Inc.
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