Middle East Movies & Entertainment Market Size, Share & Trends Analysis Report 2021 - 2028

 Middle East Movies & Entertainment Industry Overview

The Middle East movies and entertainment market size is anticipated to reach USD 3.57 billion by 2028, registering a CAGR of 8.5% during the forecast period, according to a new report by Grand View Research, Inc. Increasing popularity of 3D movies that give the audience an experience of virtual reality is projected to drive growth. Additionally, the introduction of new marketing and distribution platforms such as IPTV, digital newspapers, DTH, and digital cable, as well as the online sales of music and movies, is anticipated to boost industry progress.

The Middle East movies and entertainment market is characterized by the presence of several well-established players. These players account for a significant market share and have diverse product portfolios and a strong presence across the region. The market also comprises small to midsized players that offer a selected range of products and mostly serve country-level customers.

Product launches help companies address the evolving needs of customers and gain a competitive edge over other players by offering new and innovative entertainment services. For instance, in April 2020, beIN Media Group, LLC launched a new cinema service that offers the latest international movies. The company announced ground-breaking cooperation with film distributors so that it can provide the latest movies straight to subscribers before they are seen in the cinema. This latest on-demand service is a positive announcement from the company given the current situation, and it would help keep consumers entertained and connected during the coronavirus crisis, bringing cinema to households across the Middle East and North Africa (MENA).

Some of the key players operating in the market are focusing on acquisitions to diversify their product offerings and strengthen their position in the market. For instance, in March 2019, The Walt Disney Company closed its USD 71 billion acquisition of 21st Century Fox’s entertainment assets. This acquisition allows the company to produce and distribute news, sports, and entertainment content through Fox News, Fox Sports, the Fox Network, and the Fox Television Stations.

The key companies are also focusing on strategic measures to expand their reach to a larger consumer base. For instance, Netflix Inc. is focusing on expanding its streaming membership business across the globe. To achieve the same, the company is improving its members’ experience by expanding its streaming content with an emphasis on programming a compelling mix of content that delights its existing members and attracts new members. Furthermore, it is continuously enhancing its user interface and extending streaming services to internet-connected screens.


Middle East Movies & Entertainment Market Segmentation

Grand View Research has segmented the Middle East movies and entertainment market based on product and country:

Based on the Product Insights, the market is segmented into Movies, and Music & Videos.

  • This high share is attributed to the fact that television has been a strong, growing, and increasingly dynamic industry in the Middle East with a surge in the total number of channels. Though Pay TV and other on-demand services constitute a small portion of the industry, as compared to other countries across the globe, these are expanding at a notable rate. 
  • The movies segment is projected to register the highest CAGR of over 14.0% over the forecast period. The Middle East represents one of the fastest-growing regions for movies (box office), with a rising consumer inclination toward regional content. As per mideastmedia.org, movie content from outside the region claims the majority of cinema revenues. 

 

Key Companies & Market Share Insights

The market is characterized by the presence of various well-established players such as Huhtamäki Oyj; Dart Container Corporation; Berry Global Group Inc.; Pactiv LLC; DUNI AB; Netflix, Inc.; Amazon.com, Inc.; beIN Media Group, LLC; MBC Group; Sony Entertainment, Inc.; and The Walt Disney Company. These players account for a significant market share and have diverse product portfolios and a strong presence across the region. The market also comprises small to midsized players that offer a selected range of products and mostly serve country-level customers.

Many market players are adopting strategies such as new and revolutionary content launches to strengthen their position and to drive revenue growth. In May 2020, beIN SPORTS announced the launch of a standout new beINSPIRED podcast that celebrates trailblazing female athletes, all of whom have paved the way for present and future female athletes to keep breaking barriers. The beINSPIRED podcast delves into the inspiring stories of female athletes worldwide, such as Paris Saint-Germain’s Nadia Nadim and Chelsea FC captain and Olympic silver-medalist Magdalena Eriksson. Some of the prominent players operating in the Middle East movies and entertainment market are:

  • beIN Media Group, LLC 
  • Sony Entertainment, Inc.
  • The Walt Disney Company
  • All Over Group
  • Netflix, Inc.
  • SilverGrey
  • The Idea Factory
  • MBC Group
  • com, Inc.
  • Mazzika Group

 

Order a free sample PDF of the Middle East Movies & Entertainment Market Intelligence Study, published by Grand View Research.

 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

 

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