Europe, Middle East & Africa Outdoor Candle Market Size, Share & Trends Analysis Report 2021 - 2028
Europe, Middle East & Africa Outdoor Candle Industry Overview
The Europe, Middle East & Africa outdoor candle market size is anticipated to reach USD 624.7 million by 2028, registering a CAGR of 3.9% over the forecast years, according to a new report by Grand View Research, Inc. Outdoor candles have a great significance in celebrations, religious ceremonies, get-togethers, and festivals. They not only provide lighting and create a beautiful ambiance for the festival season but can also have a calming effect on the mind. According to a blog post by Affiliate UNguru, 35% of all candle sales take place during Christmas. In addition, theme-based outdoor parties, events, and weddings have been contributing to the product demand.
Over the past few years, consumers have been gaining interest in home gardens, patio constructions, and creating a green and comfortable outdoor atmosphere that can be used for outdoor cooking and partying. This trend also presents a lucrative growth opportunity for the market in the residential sector. Moreover, a variety of products containing various essential oils can help in keeping bugs and mosquitoes at bay, which also boosts the overall demand in residential as well as commercial applications.
Many manufacturers are focusing on importing candles from countries, such as China, India, and Vietnam, due to low product prices. As per the European Candle Association, imports from China and other low-cost countries, such as India or Vietnam, have witnessed an increase since antidumping duties were stopped four years ago.
According to the European Commission, in 2018, the import of candles from non-EU countries came mainly from China (€237 million, or 66% of extra-EU imports of candles), the United States (€61 million, 17%), and Vietnam (€24 million, 7%), followed by India (€16 million, 4%), Switzerland and Ukraine (each €4 million, 1%), the Dominican Republic (€3 million, 1%), and Thailand and Hong Kong (each €2 million, 1%). Almost two-thirds of EU candle exports went to three countries namely, Switzerland (€43 million, or 23% of extra-EU exports of candles), Norway (€41 million, 22%), and the United States (€34 million, 18%), followed by Russia (€9 million, 5%), China (€5 million, 3%), Iceland and Ukraine (each €4 million, 2%), and the United Arab Emirates (€3 million, 2%).
The soy wax type segment is estimated to register the fastest CAGR from 2021 to 2028 due to the high demand for soy wax candles as they are completely plant-based, which makes them a renewable resource. A lot of consumers are abstaining from consuming any animal products. Most soy wax candles are made without the use of stearic acid (animal-based), which is used to harden the wax. Soy wax is derived from soybean. It is a hydrogenated vegetable that solidifies at room temperature. Soy wax does not contain anything artificial, which makes it a better alternative to paraffin wax. These factors are expected to boost the segment growth over the forecast years.
The online distribution channel segment is estimated to record the fastest CAGR from 2021 to 2028. Online channels include aggregators as well as manufacturer-hosted e-commerce sites. Manufacturers have realized the potential of online sales channels and thus, host their shopping websites to better cater to rising demand and improve profit margins. Third-party sellers sell products of major manufacturers as well as local producers. They excel by establishing a strong supply chain that extends geographical borders. Thus, when customers want to buy from international players that might not be available in a certain country, third-party suppliers offer the perfect solution.
Europe, Middle East & Africa Outdoor Candle Market Segmentation
Grand View Research has segmented the Europe, Middle East & Africa outdoor candle market on the basis of wax type, distribution channel, and country:
Based on the Wax Insights, the market is segmented into Paraffin Wax, Soy Wax, Bees Wax, Palm Wax, and Others.
- The paraffin wax type segment dominated the market with a share of over 75% in 2020. The segment is estimated to grow steadily during the forecast period. However, the soy wax type segment is expected to register the fastest CAGR of 4.6% from 2021 to 2028.
- Soy wax is derived from soybean. It is a hydrogenated vegetable that solidifies at room temperature. Soy wax does not contain anything artificial, which makes it a better alternative to paraffin wax. This wax type is eco-friendly, which makes it a renewable resource.
Based on the Distribution Channel Insights, the market is segmented into Online, and Offline.
- The offline distribution channel segment led the market with a revenue share of over 79% in 2020. Offline channels include hypermarkets/supermarkets, convenience stores, and specialty stores. The overall growth of this segment will be slow in the coming years owing to the factors, such as long billing lines, the rapid growth of e-commerce, and rental cost rise.
- The online segment is estimated to witness the fastest CAGR of 4.9% from 2021 to 2028.The online distribution channels include aggregators as well as manufacturer-hosted e-commerce sites. Manufacturers have realized the potential of online sales channels and thus, host their shopping websites to better cater to customer needs and improve profit margins.
Key Companies & Market Share Insights
The market is characterized by the presence of various well-established players. The market players face stiff competition from each other as some of them are among the top manufacturers and have a large customer base. In 2020, Yankee Candle partnered with Ordergroove, a relationship commerce provider, to create a new subscription box program and to establish an ongoing customer relationship versus one-off sales, giving the company more predictable recurring revenue. Some of the key companies in the Europe, Middle East & Africa outdoor candle market are:
- The White Company
- Stennah & Hope Ltd.
- Scent Perfique
- Duffy and Scott Candlemakers Ltd.
- Engles Kerzen
- Gala Group GmBH
Order a free sample PDF of the Europe, Middle East & Africa Outdoor Candle Market Intelligence Study, published by Grand View Research.
About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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