Water Flosser Market: Hospitals Application Segment Is Projected To Expand At A CAGR Of 5.1% From 2021 To 2028
Water Flosser Industry Overview
The global water flosser market size is expected to reach USD 1.23 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 5.3% from 2021 to 2028. Increasing general public awareness regarding oral health care and demographic changes such as age and diversity of population result in an increased focus on oral care, subsequently driving the demand for water flossers.
An increase in effective prevention and treatment efforts by communities and government associations is helping raise awareness about better oral care. For instance, community water fluoridation in the U.S. benefits about 7 of 10 Americans who get water through public water systems. Community water fluoridation helps control the adjustment of fluoride in public water supply systems in order to help prevent tooth decay. These initiatives have resulted in consumers considering oral health as one of the basic health measures.
According to the WHO, severe periodontal (gum) disease, which results in tooth loss, is also a common problem with 10% of the global affected population. Chronic periodontitis affects 47.2% of adults over the age of 30 in the U.S. The effectiveness of water flossers against gum diseases has made this a product of vital importance for those who suffer from chronic periodontitis, thereby boosting the adoption of water flossers. According to several six-month studies conducted during the 1990s on periodontal maintenance patients, it is suggested that water flossers improve the oral health of the demographic by reducing bleeding on probing (BOP) by half in the six-month period.
Cordless water flossers led the global market in 2020, driven by the increasing demand for feasible and portable electronic gadgets. According to clinical findings, these products are 93% more effective in reducing gum bleeding than string floss and 52% more effective in reducing gingivitis. Recognizing the high demand for these products, an increasing number of manufacturers have been aiming to tap into the cordless flosser segment. Some of the most highly recommended and commonly preferred cordless water flossers are Waterpik Cordless Advanced, Waterpik Cordless Plus, Panasonic Dental Water Flosser EW-DJ10-A, and Waterpik Cordless Freedom.
The dental clinic application segment accounted for the largest share of more than 56.0% in 2020. The growing demand for professional dental care due to the rising cases of oral diseases is a key factor driving the segment. According to the United Health Foundation, in 2019, 67.6% of adults in the U.S. reported visiting the dentist or dental clinic that year.
Water Flosser Market Segmentation
Grand View Research has segmented the global water flosser market on the basis of product, application, and region:
Based on the Product Insights, the market is segmented into Cordless, and Countertop.
- In terms of value, the cordless water flosser segment dominated the market with a share of 66.4% in 2020. This application segment is projected to witness the highest growth over the forecast period. This is attributed to the increasing demand for feasible and portable electronic gadgets.
- The countertop water flosser segment is projected to expand at a CAGR of 5.0% from 2021 to 2028. The countertop models offer a much greater range of water pressure, ranging from extra gentle to maximum cleaning.
Based on the Application Insights, the market is segmented into Dental Clinics, Hospitals, and Home Care.
- The dental clinic application segment dominated the market with a share of over 56.0% in 2020. This application segment is projected to witness the highest growth over the forecast period. The growing demand for professional dental care due to the rising cases of oral diseases is a key factor driving the segment.
- The hospitals application segment is projected to expand at a CAGR of 5.1% from 2021 to 2028. The market is highly driven by the rise in dental care, growing patient awareness, and the availability of advanced medical technology.
Water Flosser Regional Outlook
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa (MEA)
Key Companies Profile & Market Share Insights
The market for water flossers is characterized by the presence of several well-established players. These players account for a significant market share, have diverse product portfolios, and a strong presence across the globe. Moreover, the market includes small to mid-sized players, who offer a selected range of water flossers.
The impact of these major players on the market is quite high as a majority of them have vast distribution networks across the globe to reach out to their large customer bases. Key players operating in the market are focusing on strategic initiatives, such as new product launches, in order to boost revenue growth and reinforce their position in the global market. Some prominent players in the global water flosser market include:
- The Procter & Gamble Company
- Koninklijke Philips N.V.
- Fly Cat Electrical Co., Ltd.
- Hydro Floss (Oral Care Technologies, Inc.)
- Panasonic Corporation
- Water Pik Inc.
- ToiletTree Products Inc.
- Aquapick Co. Ltd.
- JETPIK Corporation
Order a free sample PDF of the Water Flosser Market Intelligence Study, published by Grand View Research.
About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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Grand View Research, Inc.
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