U.S. Digital Signage Market Size, Share, & Trends Analysis Report 2022-2030

 U.S. Digital Signage Industry Overview

The U.S. digital signage market size is anticipated to reach USD 9.2 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 6.3% from 2022 to 2030. The demand for digital signage is expected to increase as advertisers, enterprises, and corporates are increasingly adopting digital signage to promote and distribute content. Advancements in display technology are also likely to drive the market. Furthermore, the increasing demand for digital signage solutions from the industries such as healthcare, transportation, hospitality, and retail, is likely to propel market growth over the forecast period.

 

The growing adoption of digital signage is due to the increasing demand for advertising content with enhanced quality and better sharpness. Rising demand for 4K embedded digital displays is addressing an increase in the need for enhanced sharp images. Digital signage above 52 inches are poised to gain popularity over the forecast period as advertisers are increasingly preferring outdoor advertising. Besides, software providers are engaged in providing design solutions that are compatible with multiple operating systems to new entrants to the digital signage industry. Providers of design solutions are targeting new entrants to the digital signage market with solutions compatible with different operating systems. They are particularly offering cloud-based design solutions that can aid in managing advertising content being displayed on digital signage.

U.S. Digital Signage Market Segmentation

Grand View Research has segmented the U.S. digital signage market based on component, hardware components, display type, display technology, display size, software, application, location, and region:

Based on the Component Insights, the market is segmented into Hardware, Software, and Services.

• The hardware segment accounted for the largest market share of around 54.4% in 2021. It is anticipated to maintain its position through 2030 as hardware plays a major role in displaying content and is hence of paramount importance. On the other hand, the software components segment is estimated to exhibit a CAGR of over 8.4% during the forecast period.
• The services segment is also expected to grow, albeit at a rate lower than that of the hardware segment and the software segment, like offering services associated with digitized signs hardly generate any significant revenues. Besides, there are a number of service providers ready to offer customized services at lower prices. Nevertheless, the demand for services is expected to grow considerably over the forecast period, as the installed signs would require regular servicing and maintenance.

 

Based on the Hardware Components Insights, the market is segmented into Displays, Media Players & Extenders, and Others (Mounting Devices & Components).

• The displays segment dominated the market and accounted for the largest revenue share of 61.4% in 2021. It is expected to retain its position until 2030 owing to the increasing innovations in display technologies, which are prompting advertisers to align with the latest trend. In addition, digitized displays are being extensively used on public transport and places.
• The media players segment is projected to exhibit the highest growth rate over the forecast period. They are designed to support informative content on digitized displays and share messages. Media players also integrate apps that expand functionality. Commercial establishments are particularly adopting media players, as installing and setting up these media players happens to be a one-time task.

 

Based on the Display Type Insights, the market is segmented into Video Walls, Video Screens, Transparent LED Screens, Digital Posters, Kiosks, and Others.

• The video walls segment held the largest revenue share of approximately 22.4% in 2021. The increasing adoption of video walls owing to their ability to offer uniform brightness and high-quality pixel density for every picture is expected to drive the segment. They are poised to maintain their position until 2030.
• The transparent LED screens segment is anticipated to exhibit the highest CAGR during the forecast period owing to the attractive design and the spatial constraints associated with the installation of digital signage screens. Furthermore, the transparent LED screens are one of the most advanced technologies of digital displays which are impacting the adoption of digital signage over the estimated duration.

 

Based on the Display Technology Insights, the market is segmented into LCD, LED, and Projection.

• The LED segment dominated the market and accounted for the largest revenue share of more than 46.4% in 2021. It is widely adopted in the marketing and advertising industries. The factors responsible for the extensive adoption of the LCD technology in digitized posters are lower manufacturing costs and ease of production of LCDs.
• The LED segment is projected to exhibit the highest CAGR over the forecast period. Brighter, flat-paneled, larger, and slimmer display technologies are attracting end-users and viewers. The adoption rate of LED displays is estimated to rise over the forecast period as the technology continues to evolve and the demand for innovative OLED displaysis high.

 

Based on the Display Size Insights, the market is segmented into Below 32 Inches, 32 to 52 Inches, and More than 52 Inches.

• The below 32 inches segment dominated the market and accounted for the largest revenue share of 39.9% in 2021 as signage of this size is preferred the most by incumbents of the retail, corporate, and BFSI industries. Smaller displays are ideal where places are confined and cannot support larger displays.
• The 32 to 52 inches segment is expected to expand at the highest CAGR during the forecast period as incumbents of the hospitality, entertainment, transportation, and healthcare industries are increasingly adopting digitized signage of this size.
• The above 52 inches segment is also likely to witness steady growth over the coming years. As the market continues to evolve continuously in terms of size specifications, advertisers opt for larger displays to promote their content to a larger audience. Incumbents of the advertising and transportation industries are particularly procuring displays of sizes larger than 52 inches to exhibit digitized posters.

 

Based on the Software Insights, the market is segmented into Display Software, and Audience Analytics & Engagement Software.

• The display software segment dominated the market and held the largest revenue share of more than 62.4% in 2021, owing to the extensive use of various display software to create and manage content supposed to be displayed on digital signage. Content management software is turning out to be one of the leading display software owing to its ability to manage and schedule content.
• The audience analytics and engagement software segment is poised to experience tremendous growth during the forecast period. The segment is expected to register a CAGR of over 7.7% over the forecast period.

 

Based on the Application, the market is segmented into Retail, Hospitality, Entertainment, Stadiums & Playgrounds, Corporate, Banking, Healthcare, Education, and Transportation.

• The retail sector spearheaded the market in 2021 and constituted a market share of around 22.4% as incumbents of the retail industry emerged as one of the leading adopters of digital signage to promote products and services amidst intensifying competition within the industry. Competition in the retail industry is on an upswing as retailers are adopting various marketing strategies to promote their products.
• The healthcare segment is estimated to witness substantial growth over the forecast period. In the healthcare industry, digital signs are used for managing inventory and staff and notifying staff and visitors of hospitals. It is also used in displaying patient-related information and flashing indulging information for patients and visitors in order to calm down their anxiety, particularly during rush hours.

 

Based on the Location, the market is segmented into In-store, and Out-store.

• The in-store segment dominated the digital signage market and accounted for the largest revenue share of 60.5% in 2021. The in-store segment covers the installation of digitized signs in retail shops, shopping malls and complexes, offices, banks, hotels, educational institutes, and healthcare centers.
• The out-store segment is projected to register a higher CAGR during the same period. The demand for out-store locations is expected to grow over the coming years owing to rapid adoption across the transportation sector, healthcare, and BFSI and increasing development of stadiums and playgrounds in developing countries.
• Digital signage is being installed at bus stands, railway stations, metro stations, and airports to host digitized posters, promotional content, and informative content. It is also being installed within cabs, buses, railways, and metros to advertise various products and services.

 

U.S. Digital Signage Regional Outlook

• Northeast
• Southeast
• West
• Midwest
• Southwest

Key Companies Profile & Market Share Insights

Commonly adopted strategies by key players include improvised product development, enhanced software solutions, advanced display technologies, licensing of technologies, and enhanced aftersales support and service. Some of the prominent players in the U.S. display signage market include:

• NEC Display Solutions of America, Inc.
• BrightSign LLC
• Planar System Inc.
• Cisco Systems, Inc.
• Intel Corporation
• Microsoft Corporation
• Keywest Technology, Inc.
• Scala, Inc.
• Visix, Inc.
• Panasonic Corporation of North America
• Hughes Network Systems LLC

 

Order a free sample PDF of the U.S. Digital Signage Market Intelligence Study, published by Grand View Research.

 

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

 

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